Our Story

We Didn't Start This to Be
Another IT Company.

We started CRM Xperts because we kept seeing businesses waste months on CRM decisions that should take days — hiring developers who lacked platform-level expertise, and paying for implementations nobody actually used. We knew we could do better. So we built a company that does nothing but CRM, and does it exceptionally well.

Salesforce Certified Partner
Zoho Authorized Partner
48-Hour Talent Matching
NDA-Protected Engagements
No Lock-In Contracts
50+
CRM Developers
80+
Projects Delivered
96%
Client Retention
8+
Industries Served
3
Co-Founders
2019Founded
50+ certified developers
96% client retention rate
CRM-only since day one
Our Story

Built From Experience,
Driven by a Clear Gap

CRM Xperts was founded by three CRM practitioners who spent years working inside agencies and enterprise IT teams — and kept seeing the same problems repeat. Businesses would invest heavily in Salesforce or Zoho, only to end up with implementations that didn't match their workflows, developers who lacked deep platform knowledge, and consulting engagements that produced slide decks but no real outcomes.

We saw a clear gap: the market needed a company exclusively focused on CRM — not a generalist IT firm treating CRM as one of fifty services.

2019

Founded with a simple thesis

CRM is too important to be a side service. We built the company around that belief.

2021

Launched dedicated staffing model

Pre-vetted, certified developers placed inside client teams in under 48 hours.

Today

50+ developers, 8+ industries

Serving agencies and enterprises globally with a 96% client retention rate.

What Guides Us

Vision, Mission & Philosophy

Three principles that shape every decision we make — from who we hire to how we engage with clients.

Our Vision

To be the most trusted name in CRM services globally — the company businesses turn to when CRM isn't just a tool, but a growth engine that needs to work flawlessly.

Our Mission

To deliver CRM solutions that actually get used — by providing certified talent, actionable strategy, and implementations built around how real teams work, not how software demos look.

Our Philosophy

Outcomes over deliverables. We'd rather ship a CRM that 90% of your team adopts than a perfectly architected system that sits unused. Every decision is filtered through "will this actually work in practice?"

The People Behind CRM Xperts

Meet Our Founders

Three CRM practitioners who turned years of in-the-trenches experience into a company built to solve the problems they kept seeing.

AK

Arjun Kumar

Co-Founder & CEO

10 years leading CRM implementations at enterprise consulting firms. He founded CRM Xperts to build the kind of CRM partner he wished existed when he was on the client side.

Strategy Client Success Salesforce
PM

Priya Mehta

Co-Founder & CTO

Salesforce Certified Technical Architect and Zoho ecosystem expert with 12 years of platform development experience. She leads technical delivery and oversees all architecture decisions.

Apex & Lightning Architecture Zoho
RS

Rohan Sharma

Co-Founder & COO

Built CRM Xperts' talent operations from scratch — designing the 4-stage vetting process and onboarding system that puts developers into client teams in under a week.

Operations Talent Staffing
What We Stand For

Our Core Values

Four principles we hire around, operate by, and hold ourselves accountable to every single day.

CRM-Only Focus

We don't chase every technology trend. CRM is our entire business — which means you get depth of expertise that generalist firms simply can't match.

Outcomes Over Deliverables

We measure success by adoption rates, pipeline impact, and ROI — not by the number of slides in a strategy document or lines of code shipped.

Radical Transparency

No hidden fees, no vague timelines, no scope surprises. We tell you what it'll take, what it'll cost, and when it'll be done — before we start.

Talent First

Our developers aren't resources — they're specialists. We invest in their growth, certifications, and wellbeing because better talent means better outcomes for you.

Platform Expertise

Deep Knowledge Across CRM Ecosystems

We don't dabble. Our certified developers live inside these platforms every day.

Salesforce

Apex, Lightning, Sales Cloud, Service Cloud, CPQ, MuleSoft, and more — across every Salesforce cloud product.

Explore Salesforce services
🟠

Zoho

CRM, Creator, Deluge scripting, Analytics, Flow, Desk, and the full Zoho One suite — end to end.

Explore Zoho services
Life at CRM Xperts

What It's Like to Work With Us

Whether you're a client or a team member, here's what defines the CRM Xperts experience.

Remote-First Team

Our developers work across timezones, giving you flexible coverage and a truly global talent pool.

Certification Culture

We invest in ongoing platform certifications for every developer. Salesforce and Zoho credentials are a baseline, not a bonus.

Direct Communication

No layers of account managers. You talk directly to the people building your CRM — that's how quality stays high.

Continuous Growth

Weekly knowledge-sharing, code reviews, and a culture of learning that keeps our team sharp and ahead of the curve.

What sets CRM Xperts apart isn't just their technical skills — it's how much they genuinely care about getting the implementation right. They pushed back on our initial requirements when they knew a simpler approach would get better adoption, and they were right. That kind of honesty is rare in this industry.

SR
Sarah R.
VP Operations, SaaS Company — London, UK

Ready to Build With a Team That Actually Gets CRM?

Whether you need a consultation, a developer, or a complete CRM team — we're one conversation away. No obligation, no sales pressure.

Free initial consultation 24-hour response NDA available No lock-in contracts